Status February 2023
The controller within the meaning of Swiss data protection legislation, the General Data Protection Regulation (GDPR) and other data protection regulations is
Berformance Group AG
Thurgauerstrasse 80
8050 Zurich
Switzerland
00800 440 40 400
info@berformance.com
www.berformance.com
The data protection officer of the controller is
DataCo GmbH
Dachauer Straße 65
80335 Munich
Germany
+49 89 7400 45840
www.dataguard.de
1. scope of the processing of personal data
We only process our users' personal data insofar as this is necessary to provide a functional website and our content and services. The processing of our users' personal data only takes place regularly with the user's consent. An exception applies in cases where prior consent cannot be obtained for factual reasons and the processing of the data is required by law.
2. legal basis for the processing of personal data
The basis for the processing of personal data in Switzerland is Art. 4 et seq. of the FADP. Insofar as the processing falls within the scope of the GDPR, Art. 6 GDPR serves as the legal basis.
Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 4 para. 5 and 6 para. 2 lit. b FADP and Art. 6 para. 1 sentence 1 lit. a GDPR serve as the legal basis.
When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Art. 6 para. 2 lit. a FADP and Art. 6 para. 1 sentence 1 lit. b GDPR serve as the legal basis. This also applies to processing operations that are necessary for the performance of pre-contractual measures.
Insofar as the processing of personal data is necessary to fulfill a legal obligation to which our company is subject, Art. 4 DSG and Art. 6 para. 1 sentence 1 lit. c GDPR serve as the legal basis.
If the processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the former interest, Art. 13 FADP and Art. 6 para. 1 sentence 1 lit. f GDPR serve as the legal basis for the processing.
3. data deletion and storage duration
The personal data of the data subject will be deleted or blocked as soon as the purpose of storage no longer applies. Data may also be stored if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which the controller is subject. The data will also be blocked or erased if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfillment of a contract.
On this basis, we generally process personal data in compliance with the following rules and obligations:
4. transfer of personal data outside the EU/EEA (Art. 6 FADP)
The personal data collected via our website is stored in Switzerland and Germany. In addition, we may transfer, store and process your personal data at data locations around the world, e.g. where our third-party providers or partners are located. Therefore, we may transfer your personal data outside the European Economic Area (EEA) if this is necessary for the data processing described in this Privacy Policy in accordance with applicable law.
Where data is transferred to countries that do not ensure an adequate level of protection, we ensure an adequate level of data protection by taking appropriate measures, such as contractual safeguards (e.g. based on EU standard clauses), based on binding corporate rules, the transfer of data in accordance with your explicit consent, for the conclusion or performance of a contract with you, or in connection with the establishment, exercise or enforcement of legal claims. For more information about our appropriate safeguards, please contact us by email at info@berformance.com.
If personal data is transferred to third countries for which there is no adequacy decision by the European Commission, this only takes place if there are suitable guarantees within the meaning of Art. 46 GDPR. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law.
If your personal data is processed, you have the following rights vis-à-vis the controller:
1. the right to information (Art. 8 FADP; Art. 15 GDPR)
You have the right to request confirmation from us as to whether personal data concerning you is being processed.
If this is the case, you have a right to information about this data and to the following information:
You have the right to request information as to whether the personal data concerning you is transferred to a third country or to an international organization. In this context, you may request to be informed of the appropriate safeguards pursuant to Art. 46 GDPR in connection with the transfer.
2. right to rectification (Art. 5 para. 2 FADP; Art. 16 GDPR)
If your personal data is incorrect or incomplete, you have the right to request that your personal data be corrected or supplemented without delay.
3. right to restriction of processing (Art. 18 GDPR)
If one of the following conditions is met, you have the right to request that the processing of your personal data be restricted:
4. right to erasure ("right to be forgotten") (Art. 12 and 15 FADP; 17 GDPR)
If one of the following reasons applies, you have the right to demand the immediate deletion of your personal data:
Please note that the above reasons do not apply if the processing is necessary:
5. right to information
If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right vis-à-vis the controller to be informed about these recipients.
6. right to data portability (Art. 20 GDPR)
You have the right to receive your personal data in a structured, commonly used and machine-readable format or to request that it be transmitted to another controller. You also have the right to transmit this data to another controller without hindrance from the controller to which the personal data has been provided, where
In exercising this right, you also have the right to have the personal data concerning you transmitted directly from one controller to another, where technically feasible. The freedoms and rights of other persons must not be affected by this. The right to data portability does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
7. right to object to certain data processing (Art. 12 and 15 FADP; Art. 21 GDPR)
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR. This also applies to profiling based on these provisions.
If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing, which includes profiling to the extent that it is related to such direct marketing.
If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes. You have the option of exercising your right to object in connection with the use of information society services - notwithstanding Directive 2002/58/EC - by means of automated procedures using technical specifications.
8. right to revoke the declaration of consent under data protection law
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.
9. right to lodge a complaint with a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority if you consider that the processing of personal data relating to you infringes data protection regulations. The supervisory authority with which the complaint has been lodged will inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy. The supervisory authorities responsible for us are
For Switzerland:
Name: Federal Data Protection and Information Commissioner
Address: Feldeggweg 1, 3003 Bern
Telephone: +41 (0)58 462 43 95 (Mon. to Fri., 10.00 to 12.00)
Fax: +41 (0)58 465 99 96
https://www.edoeb.admin.ch/edoeb/de/home.html
For Germany:
A list of the competent supervisory authorities in Germany can be found on the website of the Federal Commissioner for Data Protection at the following link: https://www.bfdi.bund.de/DE/Service/Anschriften/Laender/Laender-node.html
10. security (Art. 7 FADP)
Berformance has implemented organizational and technical measures to maintain the security of personal data and to protect it against unauthorized or unlawful processing, accidental loss, alteration, disclosure or access.
SSL encryption is used as standard on the website to protect the transmission of your personal data. This encryption protects the data transmitted between your browser and the website.
Berformance may use third parties as data processors to collect and process your personal data in accordance with Art. 10a FADP. The data processors commissioned by us will only process your personal data in accordance with our instructions and are legally obliged to take strict security precautions when handling personal data.
Berformance takes the necessary measures to ensure that only authorized personnel and auxiliary persons who have the necessary knowledge have access to your personal data in order to fulfill the purposes for which your personal data was collected.
We may disclose your personal data to the following possible categories of recipients in accordance with the purposes and legal bases of processing described above, insofar as this is necessary for the intended data processing:
We select our partners and processors carefully and only if we have sufficient guarantees that they have suitable technical and organizational measures in place in accordance with the legal requirements. Our processors may only process personal data on our documented instructions. They are all subject to confidentiality requirements and may only use your personal data to the extent necessary to fulfill the purpose for which your personal data was collected, unless otherwise required by law.
11. data protection declarations of third-party providers
Please note that if you click on the link to a third-party website (e.g. Google or social media or other websites), you will be redirected to a website that we do not control and our Privacy Policy will no longer apply. Your browsing and interaction on another website is subject to the terms of use and privacy policies and notices of those third party websites. We are not responsible or liable for the information content and data processing of such third party websites. Furthermore, we cannot guarantee the accuracy and timeliness of these links.
12. children
Our website is not intended for children and we do not knowingly collect personal data from children under the age of 16 unless we have the express consent of their parents. If we are notified or otherwise learn that personal information of a child under the age of 16 has been improperly collected, we will take all reasonable steps to delete that personal information.
1. description and scope of data processing
Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer.
The following data is collected:
This personal data is not merged with other personal data and is stored separately from any other personal data transmitted by the user. This data is stored in the log files of our system. This data is not stored together with other personal data of the user. The user's IP address is stored anonymously so that it is no longer possible to identify the calling client.
2. purpose of data processing
Temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session.
Data is stored in log files to ensure the functionality of the website. In addition, we use the data to optimize the website and to ensure the security of our information technology systems. The data is not analyzed for marketing purposes in this context.
These purposes also constitute our legitimate interest in data processing in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.
Berformance uses the automatically collected personal data to fulfill the following purposes:
3. legal basis for data processing
The legal basis for the temporary storage of data and log files is Art. 6 para. 1 sentence 1 lit. f GDPR.
4. duration of storage
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.
If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or anonymized so that it is no longer possible to identify the accessing client.
5. possibility of objection
The collection of data for the provision of the website and the storage of data in log files is absolutely necessary for the operation of the website. The user can object to this. Whether the objection is successful must be determined as part of a weighing of interests.
6. use of cookies
1. description and scope of data processing
When you visit our website, we use technical aids for various functions, in particular cookies, which can be stored on your end device. When you access our website and at any time thereafter, you have the choice of whether you generally allow cookies to be set or which individual additional functions you would like to select. You can make changes in your browser settings or via our Consent Manager. Cookies are text files or information in a database that are stored on your hard disk and assigned to the browser you are using so that certain information can flow to the location that sets the cookie. Below we describe the type of cookies we use:
We use technically necessary cookies that are required for the technical structure of the website. Without these cookies, our website cannot be displayed (completely correctly) or the support functions are not possible.
The following data is stored and transmitted by the technically necessary cookies:
We use cookies on our website that are not technically necessary. Cookies that are not technically necessary are text files that are not only used for the functionality of the website, but also collect other data.
By setting technically unnecessary cookies, the following data is processed:
The user data collected is anonymized by technical precautions, which is why it is no longer possible to assign the data to the calling user.
When accessing our website, the user is informed about the use of cookies for analysis purposes and his consent to the processing of the personal data used in this context is obtained.
2. categories of cookies that we use
Depending on their function and purpose, the cookies we use can be divided into the following categories: functional cookies, performance cookies and advertising cookies.
These cookies may be placed by us or by a third party on our behalf. You can find more information about cookies and how they are used at: http://www.allaboutcookies.org/. You can configure your browser settings so that no cookies are stored on your computer. The complete deactivation of cookies may mean that you cannot use all the functions of our website.
By continuing to use our website, you consent to cookies being set by us and thus to personal usage data being collected, stored and used, even beyond the end of the browser session. You can revoke this consent at any time by activating the browser setting to refuse third-party cookies.
3. purpose of data processing
The purpose of using technically necessary cookies is to ensure the functionality of our website. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary for the browser to be recognized even after a page change.
We require the technically necessary cookies for the following applications:
The user data collected by cookies is not used to create user profiles. Cookies that are not technically necessary are used for the purpose of improving the quality of our website, its content and thus our reach and efficiency. By setting these cookies, we learn how the website is used and can thus constantly optimize our offer. In particular, these cookies serve the following purposes:
Adapt advertising to the respective user. Track the surfing behavior on our website. Connecting the website visit with other social media platforms.
4. legal basis for data processing
The provisions of the Telecommunications and Telemedia Data Protection Act (TTDSG) apply to the storage of information in the end user's terminal equipment and/or access to information already stored in the end user's terminal equipment. If the setting and reading of cookies is technically necessary, this is done to ensure the functionality of our website. In this case, the storage of and access to cookies on your terminal equipment takes place on the basis of Section 25 (2) No. 2 TTDSG. The purpose of storing and accessing the information in your terminal equipment is to make it easier for you to use our website and to be able to offer you our services as you have requested. Some functions of our website do not work without the use of these cookies and could therefore not be offered. The cookies are generally deleted at the end of the session (e.g. logging out or closing the browser) or after a specified period of time. Information on different storage periods for cookies can be found in the following sections of this privacy policy.
5. revocation and removal option
Insofar as cookies are used that are not technically necessary, this is done on the basis of your express consent, which you can give via the cookie banner. In this case, the basis for storing and accessing information is Art. 4 para. 5 and 6 para. 2 lit. b GDPR and § 25 para. 1 TTDSG in conjunction with Art. 6 para. 1 lit. a), Art. 7 GDPR. Art. 6 para. 1 lit. a), Art. 7 GDPR. You can revoke your consent at any time with effect for the future or give it again at a later date by configuring your cookie settings accordingly. Alternatively, you can prevent the storage of cookies by making the appropriate settings in your browser software. Please note that the browser settings you make only apply to the browser you are using. If personal data is processed following the storage of and access to the information on your end device, the provisions of the GDPR apply. You can find information on this in the following sections of this privacy policy.
1. description and scope of data processing
You can subscribe to a free newsletter on our website. When you register for the newsletter, the data from the input screen is transmitted to us.
No data is passed on to third parties in connection with the data processing for sending newsletters. The data is used exclusively for sending the newsletter.
2. purpose of data processing
The purpose of collecting the user's e-mail address is to deliver the newsletter.
The collection of other personal data as part of the registration process serves to prevent misuse of the services or the email address used.
3. legal basis for data processing
The legal basis for the processing of data after registration for the newsletter by the user is the user's consent in accordance with Art. 4 para. 5 and 6 para. 2 lit. b GDPR and Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. The user's e-mail address is therefore stored for as long as the subscription to the newsletter is active.
The other personal data collected during the registration process is generally deleted after a period of seven days.
5. possibility of revocation
The subscription to the newsletter can be canceled by the user concerned at any time. For this purpose, there is a corresponding link in every newsletter.
This also makes it possible to withdraw consent to the storage of personal data collected during the registration process.
Description and scope of data processing. It is possible to contact us via the e-mail address provided on our website. In this case, the user's personal data transmitted with the e-mail will be stored.
The data is used exclusively for processing the conversation.
1. purpose of data processing
In the case of contact by e-mail, this also constitutes the necessary legitimate interest in the processing of the data.
2. legal basis for data processing
The legal basis for the processing of the data transmitted in the course of sending an email is Art. 6 para. 1 lit. f GDPR. Our legitimate interest is to respond to your request sent by email in the best possible way.
If the e-mail contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.
3. duration of storage
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.
The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.
4. possibility of objection
If the user contacts us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued.
We enable our users to withdraw their consent and object to storage in the following ways: Withdrawal of consent: Our users have the option to withdraw their consent to the processing of their data at any time. This can be done by sending an email to our data protection officer at [admin@berformance.com] or by changing their settings in the back office on our website. Objection to storage: Our users also have the right to object to the storage of their data at any time. To do so, they must send an email to our data protection officer at [admin@berformance.com] or change their settings accordingly in the back office on our website. We ask our users to be as specific as possible when withdrawing their consent or objecting to storage and to describe which data is affected and how we should proceed. This helps us to implement the revocation or objection quickly and efficiently. We assure our users that we will process their requests regarding the withdrawal of consent or objection to storage quickly and in compliance with data protection regulations. Should any problems or questions arise, our data protection officer is available to you at any time.
All personal data stored in the course of contacting us will be deleted in this case.
1. description and scope of data processing
There is a contact form on our website that can be used to contact us electronically. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored.
The following data is stored at the time the message is sent:
The provision of this personal data is expressly on a voluntary basis. Without this personal data, however, we will not be able to provide the services requested by the user.
2. purpose of data processing
The processing of personal data from the input mask of the contact form or via the e-mail address provided serves us solely to process the contact.
Berformance uses the personal data that the user transmits to us to fulfill the following purposes:
The other personal data processed during the sending process is used to prevent misuse of the contact form and to ensure the security of our information technology systems.
3. legal basis for data processing
The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest is to respond to your inquiry that you send to us via the contact form in the best possible way. If the email contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 sentence 1 lit. b GDPR.
4. duration of storage
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data from the input screen of the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.
The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.
5. possibility of objection
If the user contacts us via the input mask in the contact form, they can object to the storage of their personal data at any time.
We enable our users to withdraw their consent and object to storage in the following ways: Withdrawal of consent: Our users have the option to withdraw their consent to the processing of their data at any time. This can be done by sending an email to our data protection officer at [admin@berformance.com] or by changing their settings in the back office on our website. Objection to storage: Our users also have the right to object to the storage of their data at any time. To do so, they must send an email to our data protection officer at [admin@berformance.com] or change their settings accordingly in the back office on our website. We ask our users to be as specific as possible when withdrawing their consent or objecting to storage and to describe which data is affected and how we should proceed. This helps us to implement the revocation or objection quickly and efficiently. We assure our users that we will process their requests regarding the withdrawal of consent or objection to storage quickly and in compliance with data protection regulations. Should any problems or questions arise, our data protection officer is available to you at any time.
All personal data stored in the course of contacting us will be deleted in this case.
1. scope of the processing of personal data
There is an application form on our website that can be used for electronic applications. If an applicant makes use of this option, the data entered in the input mask will be transmitted to us and stored. These data are
Alternatively, you can also send us your application by e-mail. In this case, we will record your e-mail address and the data you provide in the e-mail.
After sending your application, you will receive confirmation of receipt of your application documents by e-mail from us.
Your data will not be passed on to third parties. The data will be used exclusively for processing your application.
2. purpose of data processing
The processing of personal data from the application form is solely for the purpose of processing your application. If you contact us by e-mail, this also constitutes the necessary legitimate interest in processing the data.
The other personal data processed during the sending process is used to prevent misuse of the application form and to ensure the security of our information technology systems.
3. legal basis for data processing
The legal basis for the processing of your data is the initiation of a contract at the request of the data subject, Art. 6 para. 1 sentence 1 lit. b Alt. 1 GDPR and § 26 para. 1 sentence 1 BDSG.
The legal basis for the processing of data as part of the applicant pool is the applicant's express declaration of consent, Art. 6 para. 1 sentence 1 lit. a, Art. 7 GDPR. You can withdraw your consent at any time with effect for the future.
4. duration of storage
After completion of the application process, the data will be stored for up to six months. Your data will be deleted after six months at the latest. In the event of a legal obligation, the data will be stored in accordance with the applicable provisions.
The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.
Use of company presences in social networks
Instagram:
Instagram, Part of Meta Platforms Ireland Ltd, 4 Grand Canal Square Grand Canal Harbour, Dublin 2 Ireland
On our company page, we provide information and offer Instagram users the opportunity to communicate. If you perform an action on our Instagram company page (e.g. comments, posts, likes, etc.), you may make personal data (e.g. real name or photo of your user profile) public. However, since we generally or to a large extent have no influence on the processing of your personal data by Instagram, the company jointly responsible for the Berformance Group AG corporate presence, we cannot provide any binding information on the purpose and scope of the processing of your data.
We use our corporate presence in social networks to communicate and exchange information with (potential) customers. In particular, we use the company presence for:
The purpose of our company website is to present our products and services and to keep our community up to date. We will also organize competitions and events and provide information about them. To attract new customers, we use the opportunity to present our products and services and give interested parties the chance to get involved in our community. We provide information about new products and services and offer visitors the opportunity to take part in competitions and events. The representation of our group of companies is an important part of our online presence. We will communicate our corporate culture and our vision and give interested people the opportunity to find out more about us and our work. Please note that we will collect the necessary information, such as your name and e-mail address, for all the purposes described. This information will only be used for the purposes described and will be stored securely in accordance with the applicable data protection laws. Our corporate presence also serves to present and inform about sponsoring and charity campaigns. We are proud to play an active role in supporting charitable organizations and social projects. To this end, we will provide information on current and upcoming sponsorship and charity campaigns, including details of the organizations and projects supported and the donations made. Please note that we may also collect information such as your name and email address for this purpose, which will be used solely for the purposes described and kept secure in accordance with applicable data protection laws.
The publications on the company's website may contain the following content:
Every user is free to publish personal data through activities.
Insofar as we process your personal data in order to evaluate your online behavior, offer you competitions or carry out lead campaigns, this is done on the basis of your express declaration of consent, Art. 6 para. 1 sentence 1 lit. a, Art. 7 GDPR. The legal basis for the processing of personal data for the purpose of communicating with customers and interested parties is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest here is to respond to your inquiry in the best possible way or to be able to provide the requested information. If the contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.
We store your activities and personal data published via our Instagram corporate presence until you withdraw your consent. In addition, we comply with the statutory retention periods.
We process data from our company website in our systems. This data is stored there for the following period: This personal data is stored until revoked.
For the processing of your personal data in third countries, we have provided suitable guarantees in the form of standard data protection clauses in accordance with Art. 46 para. 2 lit. c GDPR. A copy of the standard data protection clauses can be requested from us.
You can object to the processing of your personal data that we collect in the context of your use of our Instagram corporate presence at any time and assert your rights as a data subject mentioned under IV. of this privacy policy. To do so, send us an informal email to admin@berformance.com. \n You can find more information on the processing of your personal data by Instagram and the corresponding objection options here:
Instagram: https://help.instagram.com/519522125107875
YouTube:
YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, United States
We provide information on our company page and offer YouTube users the opportunity to communicate. If you carry out an action on our YouTube company page (e.g. comments, posts, likes, etc.), you may make personal data (e.g. your real name or photo of your user profile) public. However, since we generally or to a large extent have no influence on the processing of your personal data by YouTube, the company jointly responsible for the Berformance Group AG corporate presence, we cannot provide any binding information on the purpose and scope of the processing of your data.
We use our corporate presence in social networks to communicate and exchange information with (potential) customers. In particular, we use the company presence for:
The purpose of our company website is to present our products and services and to keep our community up to date. We will also organize competitions and events and provide information about them. To attract new customers, we use the opportunity to present our products and services and give interested parties the chance to get involved in our community. We provide information about new products and services and offer visitors the opportunity to take part in competitions and events. The representation of our group of companies is an important part of our online presence. We will communicate our corporate culture and our vision and give interested people the opportunity to find out more about us and our work. Please note that we will collect the necessary information, such as your name and e-mail address, for all the purposes described. This information will only be used for the purposes described and will be stored securely in accordance with the applicable data protection laws. Our corporate presence also serves to present and inform about sponsoring and charity campaigns. We are proud to play an active role in supporting charitable organizations and social projects. To this end, we will provide information on current and upcoming sponsorship and charity campaigns, including details of the organizations and projects supported and the donations made. Please note that we may also collect information such as your name and email address for this purpose, which will be used solely for the purposes described and kept secure in accordance with applicable data protection laws.
The publications on the company's website may contain the following content:
Every user is free to publish personal data through activities.
Insofar as we process your personal data in order to evaluate your online behavior, offer you competitions or carry out lead campaigns, this is done on the basis of your express declaration of consent, Art. 6 para. 1 sentence 1 lit. a, Art. 7 GDPR. The legal basis for the processing of personal data for the purpose of communicating with customers and interested parties is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest here is to respond to your inquiry in the best possible way or to be able to provide the requested information. If the contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.
We store your activities and personal data published via our corporate YouTube presence until you withdraw your consent. In addition, we comply with the statutory retention periods.
We process data from our company website in our systems. This data is stored there for the following period: This personal data is stored until revoked.
For the processing of your personal data in third countries, we have provided suitable guarantees in the form of standard data protection clauses in accordance with Art. 46 para. 2 lit. c GDPR. A copy of the standard data protection clauses can be requested from us.
You can object to the processing of your personal data that we collect in the context of your use of our YouTube corporate presence at any time and assert your rights as a data subject mentioned under IV. of this privacy policy. To do so, send us an informal email to admin@berformance.com. \n You can find more information on the processing of your personal data by YouTube and the corresponding objection options here:
YouTube: https://policies.google.com/privacy?gl=DE&hl=de
We use the possibility of company appearances in professional networks. We maintain a company presence on the following professional networks:
LinkedIn:
LinkedIn, Unlimited Company Wilton Place, Dublin 2, Ireland
https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv
XING:
XING SE, Dammtorstraße 30, 20354 Hamburg, Germany
We provide information on our website and offer users the opportunity to communicate.
The company website is used for applications, information/PR and active sourcing.
We have no information on the processing of your personal data by the companies jointly responsible for the company's website. Further information can be found in the privacy policy of:
https://privacy.xing.com/de/datenschutzerklaerung
If you carry out an action on our company website (e.g. comments, posts, likes, etc.), you may make personal data (e.g. real name or photo of your user profile) public.
1. legal basis for data processing
The legal basis for the processing of personal data for the purpose of communicating with customers and interested parties is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest here is to answer your inquiry in the best possible way or to be able to provide the requested information. If the contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.
2. purpose of data processing
Our company website serves to inform users about our services. Every user is free to publish personal data through activities.
3. duration of storage
We store your activities and personal data published via our company website until you withdraw your consent. In addition, we comply with the statutory retention periods.
4. possibility of objection
You can object to the processing of your personal data, which we collect in the context of your use of our company website, at any time and assert your data subject rights mentioned under IV. of this privacy policy. To do so, please send us an informal email to the email address stated in this privacy policy.
Further information on exercising your rights can be found here:
LinkedIn:
https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv
XING:
https://privacy.xing.com/de/datenschutzerklaerung
The website is hosted on our own servers. Third parties do not have access to server log files.
The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The information stored is
This data is not merged with other data sources. This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website - the server log files must be recorded for this purpose.
The location of the website server is geographically located in the European Union (EU) or the European Economic Area (EEA).
We use the IP address and other information provided by the user (in particular the zip code during registration or ordering) for regional targeting (so-called "geotargeting").
Regional targeting is used, for example, to automatically show you regional offers or advertising that are often more relevant to users. The legal basis for the use of the IP address and any other information provided by the user (in particular zip code) is Art. 6 para. 1 lit. f GDPR, based on our interest in ensuring a more precise target group approach and thus providing offers and advertising with greater relevance for users.
Part of the IP address and the additional information provided by the user (in particular the zip code) is only read out and not stored separately.
You can prevent geotargeting by using a VPN or proxy server, for example, which prevent precise localization. In addition, depending on the browser you are using, you can also deactivate location localization in the corresponding browser settings (if supported by the respective browser).
We use geotargeting on our website for the following purposes:
1. description and scope of data processing
On our website, we offer users the opportunity to register by providing personal data. The data is entered into an input mask and transmitted to us and stored. The data is not passed on to third parties. The following data is collected as part of the registration process:
As part of the registration process, the user's consent to the processing of this data is obtained.
2. purpose of data processing
Registration of the user is required to fulfill a contract with the user or to carry out pre-contractual measures.
The identification of the user is essential for the provision of our services. In order to register with our platform and become part of the Berformance World community, it is necessary for us to collect certain personal data, such as name, email address and other contact information. Legal obligations in this regard include the EU General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG). These laws require that we process and protect your data in a secure and lawful manner. In addition to registration, we require your identification data in order to provide you with personalized content and services. This includes, for example, access to exclusive content, participation in surveys and events, as well as personalized offers and recommendations. We process your data exclusively for the aforementioned purposes and guarantee that your data is secure and protected. All information will be treated confidentially and will not be passed on to third parties unless there is a legal obligation to do so. We are aware that your data is a sensitive and valuable asset. We therefore attach great importance to the protection of your personal information and take all necessary measures to protect your data.
3. legal basis for data processing
The legal basis for the processing of the data is Art. 6 para. 1 sentence 1 lit. a GDPR if the user has given consent.
If the registration serves the fulfillment of a contract to which the user is a party or the implementation of pre-contractual measures, the additional legal basis for the processing of the data is Art. 6 para. 1 sentence 1 lit. b GDPR.
4. duration of storage
The data will be deleted as soon as it is no longer required for the purpose for which it was collected.
This is the case for the data collected during the registration process for the performance of a contract or for the implementation of pre-contractual measures if the data is no longer required for the performance of the contract. Even after conclusion of the contract, it may be necessary to store personal data of the contractual partner in order to comply with contractual or legal obligations. There are also statutory storage and retention periods, which may be longer. For example, certain business correspondence must be stored for six years from the end of the calendar year in which it was incurred in accordance with §§ 257 para. 1 no. 2 and 3, para. 4 and 5 HGB and § 147 para. 1 no. 2, para. 3 and 4 AO. According to Section 8 (1) and (4) GwG, personal data processed in accordance with the Money Laundering Act must be retained for five years from the end of the year in which it was collected.
5. possibility of revocation in the event of consent
As a user, you have the option of canceling your registration at any time. You can change the data stored about you at any time.
We attach great importance to the data protection of our users and therefore allow them to delete their account or change their data at any time. The preferred method for deleting an account is to send an email request to our data protection officer at [admin@berformance.com]. The request for deletion of the account should be clearly formulated in the e-mail. Our data protection officer will then process the request immediately. Alternatively, the account can also be deleted via the back office on our website. To do this, you must log in with your access data and carry out the corresponding deletion process in the "Account settings" menu item. If you wish to make changes to your data, you can also do this either by e-mail or in the back office on our website. In both cases, we ask you to describe the changes you wish to make as precisely as possible so that we can implement them quickly and accurately. We assure you that we will process all requests to delete or change data quickly and in compliance with data protection regulations. Should any problems or questions arise, our data protection officer is available to you at any time.
If the data is required to fulfill a contract or to carry out pre-contractual measures, premature deletion of the data is only possible insofar as contractual or legal obligations do not prevent deletion.
We use plugins for various purposes. The plugins used are listed below:
Use of CleverReach
1. scope of the processing of personal data
We use the CleverReach software to send our newsletter, which is operated by CleverReach GmbH & Co. KG, Mühlenstraße 43, 26180 Rastede, Germany (hereinafter referred to as CleverReach). CleverReach is a provider of email marketing and enables us to communicate directly with potential customers via email newsletters. If you register for the newsletter, the data you enter when registering for the newsletter will be transmitted to CleverReach and stored there. This allows further personal data to be stored and analyzed, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular the IP address and operating system). Your data is also stored by CleverReach for this purpose. Your data will not be passed on to third parties for the purpose of receiving the newsletter and CleverReach does not obtain the right to pass on your data.
Further information on the processing of data by CleverReach can be found here:
https://www.cleverreach.com/de/datenschutz/
2. purpose of data processing
The CleverReach plug-in is used to acquire new customers for our newsletter and to create, send and analyze newsletter campaigns.
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
3. duration of storage
The data is stored and analyzed until the recipient objects to the processing of the data or stops receiving the newsletter.
4. revocation and removal option
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can withdraw your consent to the storage of data and its use for sending the newsletter by CleverReach at any time. You can revoke your consent at any time by sending an email toinfo@cleverreach.com or by clicking on the link provided in every newsletter.
Further information on objection and removal options vis-à-vis CleverReach can be found at: https://www.cleverreach.com/de/datenschutz/
Use of the Google Marketing Platform
We use the marketing platform of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as: Google). Google places cookies on your computer. This allows personal data to be stored and evaluated, in particular the activity of the user (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymized user IDs).
Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server.
We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out your IP address and store it.
Further information on the processing of data by Google can be found here: https://policies.google.com/privacy?gl=DE&hl=de
2. purpose of data processing
The Google Marketing Platform is used to serve relevant ads to the user, to improve campaign performance reports or to prevent a user from seeing the same ads more than once.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
The Google Marketing Platform stores your data until the stated purpose is fulfilled, whereby the maximum storage period is 18 months.
5. revocation and removal option
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.de
Further information on objection and removal options vis-à-vis Google can be found at: https://policies.google.com/privacy?gl=DE&hl=de
Use of Facebook Comments
1. scope of the processing of personal data
We use functions of the social network Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA and its representative in the Union Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal H , D2 Dublin, Ireland (hereinafter: Facebook). We use this plugin to expand the functionality of our online presence. Users can use Facebook Comments to comment on content on our online presence with their Facebook account. This allows personal data to be stored and analyzed, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on) as well as device and browser information (in particular the IP address and operating system). We have no information about the exact scope of the collection of personal data.
Further information about the processing of data by Facebook can be found here:
https://de-de.facebook.com/policy.php2 .
2. purpose of data processing
The use of the Facebook Comment plug-in serves to improve the user-friendliness of our online presence. We use this plug-in to be able to offer an embedded comment function directly on Facebook without users having to leave our online presence.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. revocation and removal option
You have the right to revoke your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Facebook by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
Further information on objection and removal options vis-à-vis Facebook can be found at: https://de-de.facebook.com/policy.php
Use of Facebook pixels
1. scope of the processing of personal data
We use the Facebook pixel of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA and its representative in the Union Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal H , D2 Dublin, Ireland (hereinafter: Facebook) on our online presence. With its help, we can track the actions of users after they have seen or clicked on a Facebook ad. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymized user IDs). This allows us to record the effectiveness of Facebook ads for statistical and market research purposes.
Data may be transmitted to Facebook servers in the USA.
The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook. Facebook can link this data to your Facebook account and also use it for its own advertising purposes in accordance with Facebook's Data Usage Policy.
Further information on the processing of data by Facebook can be found here: https: //de-de.facebook.com/policy.php2.
2. purpose of data processing
The Facebook pixel is used to analyze and optimize advertising measures.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. revocation and removal option
You have the right to revoke your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Facebook by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
Further information on objection and removal options vis-à-vis Facebook can be found at: https://de-de.facebook.com/policy.php
Use of Google AdSense
1. scope of the processing of personal data
We use Google AdSense from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as: Google). We use this service to place advertisements. Google places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymized user IDs).
Further information on the processing of data by Google can be found here: https: //policies.google.com/privacy?gl=DE&hl=de2.
2. purpose of data processing
Google evaluates the data in order to draw conclusions about your user behavior with regard to the AdSense advertisements. The data may also be passed on to third parties if there is a legal obligation to do so or if the data is processed on behalf of Google.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. revocation and removal option
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.de
Further information on objection and removal options vis-à-vis Google can be found at: https://policies.google.com/privacy?gl=DE&hl=de
Use of Google AdWords
1. scope of the processing of personal data
We use Google AdWords from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as: Google). We use this service to place advertisements. Google places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymized user IDs).
Further information on the processing of data by Google can be found here: https://policies.google.com/privacy?gl=DE&hl=de
2. purpose of data processing
We only receive information about the total number of users who have responded to our ad. No information is passed on with which we could identify you. The use is not for tracking purposes.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. revocation and removal option
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.de
Further information on objection and removal options vis-à-vis Google can be found at: https://policies.google.com/privacy?gl=DE&hl=de
Use of Google Analytics
1 Scope of the processing of personal data
We use Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as: Google). Google Analytics analyzes, among other things, the origin of visitors, the time they spend on individual pages and the use of search engines, thus enabling better monitoring of the success of advertising campaigns. Google places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the activity of the user (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data on the advertisements displayed (in particular which advertisements were displayed and whether the user clicked on them) and also data from advertising partners (in particular pseudonymized user IDs).
We use Google Analytics (Universal Analytics) to evaluate your use of our online presence, to compile reports on your activities and to use other Google services associated with the use of our online presence and the Internet. This may include the following reports:
We have requested the anonymization of IP addresses, whereby Google shortens your IP address as soon as technically possible. However, it cannot be ruled out that your data will be transmitted to the servers of Google LLC based in the USA.
On behalf of the operator of this online presence, Google will use this information to evaluate your use of the online presence, to compile reports on the activities of the online presence and to provide other services related to the use of the online presence and internet usage to the operator of the online presence.
Further information on the processing of data by Google can be found here: https://policies.google.com/privacy?gl=DE&hl=de
We use Google Analytics (Universal Analytics) to analyze the use of our online presence and to display targeted advertising to people who have already shown an initial interest by visiting our website.
2. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
3. duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or until you exercise your right of withdrawal.
4. possibility of revocation
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the online presence (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.de
Further information on objection and removal options vis-à-vis Google can be found at: https://policies.google.com/privacy?gl=DE&hl=de
5. hazard warning
Your personal data will also be transferred to the USA. There is no adequacy decision for the USA pursuant to Art. 45 (3) GDPR. We would like to point out that data transfer without an adequacy decision entails certain risks, which we would like to inform you about below:
Intelligence services in the USA use certain online identifiers (such as the IP address or unique identification numbers) as a starting point for monitoring individuals. In particular, it cannot be ruled out that these intelligence services have already collected information about you that can be used to trace the data transmitted here back to you.
Providers of electronic communications services headquartered in the United States are subject to surveillance by U.S. intelligence agencies pursuant to 50 U.S. Code § 1881a ("FISA 702"). Accordingly, providers of electronic communications services headquartered in the USA are obliged to make personal data available to the US authorities in accordance with 50 U.S. Code § 1881a, without you possibly being entitled to any legal remedies. Even encryption of the data in the data centers of the electronic communications service provider may not provide adequate protection because an electronic communications service provider has a direct obligation to grant access to or disclose imported data in its possession, custody or control. This obligation may explicitly extend to the cryptographic keys without which the data cannot be read.
The fact that this is not merely a "theoretical risk" is demonstrated by the ECJ ruling of July 16, 2020 (Case C 311/18, "Schrems-II").
We have concluded guarantees with Google in the form of standard data protection clauses in accordance with Art. 46 para. 2 lit. c GDPR. A copy of the standard data protection clauses can be requested from us.
Use of Google Ads Remarketing
1. scope of the processing of personal data
We use Google Ads Remarketing from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as: Google). Google Remarketing is used to retarget visitors to the online presence for advertising purposes via Google Ads ads. Google Ads Remarketing can be used to create target groups ("similar target groups") that have, for example, accessed certain pages. This makes it possible to identify the user on other online presences and display targeted advertising. Google places a cookie on the user's computer. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymized user IDs).
Further information on the processing of data by Google can be found here: https://policies.google.com/privacy?gl=DE&hl=de
2. purpose of data processing
The purpose of processing personal data is to address a specific target group. The cookies stored on the user's end device recognize them when they visit an online presence and can therefore show them interest-based advertising.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
4. revocation and removal option
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the online presence (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.de
Further information on objection and removal options vis-à-vis Google can be found at: https://policies.google.com/privacy?gl=DE&hl=de
Use of Google Maps
1. scope of the processing of personal data
We use the online map service Google Maps from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as: Google). We use the Google Maps plugin to display geographical data visually and embed it on our online presence. By using Google Maps on our online presence, information about the use of our online presence, your IP address and addresses entered in the route planning function are transmitted to a Google server and stored there.
Further information on the processing of data by Google can be found here: https: //policies.google.com/privacy?gl=DE&hl=de2.
2. purpose of data processing
The use of the Google Maps plug-in serves to improve user-friendliness and an appealing presentation of our online presence.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.
5. revocation and removal option
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.de
Further information on objection and removal options vis-à-vis Google can be found at: https://policies.google.com/privacy?gl=DE&hl=de
Use of Google ReCaptcha
1. scope of the processing of personal data
We use Google ReCaptcha from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland. This tool is designed to check whether a data entry is compliant and has not been made by a bot, and Google ReCaptcha analyzes and authenticates the behavior of an online presence visitor with regard to various characteristics. This allows personal data to be stored and evaluated, in particular the user's activity (especially mouse movements and which elements have been clicked on) and device and browser information (especially time, IP address and operating system).
The data is not associated with data that may be collected or used in connection with the parallel use of authenticated Google services such as Gmail.
Further information on the processing of data by Google can be found here: https://policies.google.com/privacy?gl=DE&hl=de
2. purpose of data processing
The use of Google ReCaptcha serves to protect our online presence from misuse.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. revocation and removal option
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.de
Further information on objection and removal options vis-à-vis Google can be found at: https://policies.google.com/privacy?gl=DE&hl=de
Use of Google Web Fonts
1. scope of the processing of personal data
We use Google Web Fonts from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as: Google). The web fonts are transferred to the cache of the browser when the page is called up in order to be able to use them for the visually improved display of various information. If the browser does not support Google web fonts or prevents access, the text is displayed in a standard font. No cookies are stored on the visitor's computer when the page is accessed. Data that is transmitted in connection with the page view is sent to resource-specific domains such as https://fonts.googleapis.com or https://fonts.gstatic.com. This allows personal data to be stored and analyzed, in particular the user's activity, in particular which pages have been visited and which elements have been clicked on, and device and browser information, in particular the IP address and operating system.
The data is not associated with data that may be collected or used in connection with the parallel use of authenticated Google services such as Gmail.
Further information on the processing of data by Google can be found here: https://policies.google.com/privacy?gl=DE&hl=de
2. purpose of data processing
The use of Google Web Fonts serves the purpose of an appealing presentation of our texts. If your browser does not support this function, a standard font will be used by your computer for display.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. possibility of objection and removal
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.de
Further information on objection and removal options vis-à-vis Google can be found at: https://policies.google.com/privacy?gl=DE&hl=de
Use of HubSpot
1. scope of the processing of personal data
We use functions of HubSpot Inc, 2nd Floor, 25 First Street, Cambridge, MA 02141, USA (hereinafter referred to as HubSpot). This is an integrated software solution that we use to cover various aspects of our online marketing. These include, among others: Email marketing (newsletters as well as automated mailings, e.g. to provide downloads), social media publishing & reporting, reporting (in particular traffic sources, accesses, etc. ...), contact management (in particular user segmentation & CRM), landing pages and contact forms. HubSpot places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements were displayed and whether the user clicked on them) and also data from advertising partners (in particular pseudonymized user IDs).
Further information on the processing of data by HubSpot can be found here: https://legal.hubspot.com/de/privacy-policy
2. purpose of data processing
The use of the HubSpot plug-in serves exclusively to optimize our marketing.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. revocation and removal option
You have the right to revoke your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by HubSpot by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
Further information on objection and removal options vis-à-vis HubSpot can be found at: https://legal.hubspot.com/de/privacy-policy
Use of the Instagram plugin
1. scope of the processing of personal data
We use plugins of the Instagram service of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA and its representative in the Union Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter referred to as: Facebook). The integrated Instagram buttons are used by us to enable a link to our Instagram profile. A widget is also integrated, which enables us to display certain photos and videos from our Instagram profile on our online presence. when you visit one of our pages that contains such a plug-in, your browser establishes a direct connection to a Facebook server. The content of the plug-ins is transmitted directly to your browser and integrated into the online presence. Data is automatically transmitted to Instagram and stored on its servers. This transmitted data includes connection data (such as your IP address, date and time, the URL accessed) as well as the browser and operating system used.
Your visit to our pages can thus be tracked by Instagram, even if you do not actively use the plug-in functions. If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to our pages with your user account. If you want to prevent this direct assignment, you must log out of Instagram before visiting our online presence.
You can find more information on this in Instagram's privacy policy: https://help.instagram.com/155833707900388
2. purpose of data processing
The use of the Instagram plug-in serves to improve the external presentation of our company.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. revocation and removal option
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Instagram by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
Further information on objection and removal options vis-à-vis Instagram can be found at: https://help.instagram.com/155833707900388
Use of LinkedIn
1. scope of the processing of personal data
We use functions of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland (hereinafter referred to as LinkedIn). Each time one of our pages containing LinkedIn functions is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our website with your IP address. If you click on the LinkedIn "Recommend" button and are logged into your LinkedIn account, LinkedIn is able to associate your visit to our website with you and your user account. This allows personal data to be stored and analyzed, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular the IP address and operating system).
We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn. Further information on the processing of data by LinkedIn can be found here: https://www.linkedin.com/legal/privacy-policy
2. purpose of data processing
The use of the LinkedIn plugin serves to make our online presence more user-friendly.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. revocation and removal option
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by LinkedIn by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser. Furthermore, you can prevent the transmission by logging out of your LinkedIn account before accessing our website.
You can use the following links to deactivate the use of your personal data by LinkedIn:https://www.linkedin.com/psettings/guest-controls
Further information on objection and removal options vis-à-vis LinkedIn can be found at: https://www.linkedin.com/legal/privacy-policy
Use of Trusted Shops - evaluation without seal of approval
1. scope of the processing of personal data
We use the Trusted Shops Trustbadge of Trusted Shops GmbH, Colonius Carré, Subbelrather Straße 15c, 50823 Cologne, Germany (hereinafter referred to as: Trusted Shops) to display any reviews we may have collected with Trusted Shops. When the Trustbadge is called up, the web server automatically saves a so-called server log file, which contains, for example, your IP address, the date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call.
Further personal data will only be transferred to Trusted Shops if you have consented to this, have decided to use Trusted Shops products after completing an order or have already registered to use them. In this case, the contractual agreement concluded between you and Trusted Shops applies.
Further information on the processing of data by TrustedShops can be found here:
https://www.trustedshops.de/impressum/
2. purpose of data processing
The use of Trusted Shops serves to optimize the marketing of our offer.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
The access data is automatically deleted no later than 90 days after the end of your visit to the site.
5. revocation and removal option
You have the right to revoke your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Trusted Shops by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
Further information on objection and removal options vis-à-vis Trusted Shops can be found at: https://www.trustedshops.de/impressum/
Use of Trusted Shop - seal of approval without ratings
1. scope of the processing of personal data
We use the Trusted Shops Trustbadge to display our Trusted Shops seal of approval and any collected reviews as well as to offer Trusted Shops products to buyers after an order. The Trustbadge and the services advertised with it are an offer from Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne (hereinafter referred to as: Trusted Shops). When the Trustbadge is called up, the web server automatically saves a so-called server log file, which contains, for example, your IP address, the date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call.
Further personal data will only be transferred to Trusted Shops if you have consented to this, have decided to use Trusted Shops products after completing an order or have already registered to use them. In this case, the contractual agreement concluded between you and Trusted Shops applies.
Further information on the processing of data by TrustedShops can be found here:
https://www.trustedshops.de/impressum/
2. purpose of data processing
The use of Trusted Shops serves to optimize the marketing of our offer.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
The access data is not analyzed and is automatically overwritten no later than seven days after the end of your visit to the site.
5. revocation and removal option
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Trusted Shops by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
Further information on objection and removal options vis-à-vis Trusted Shops can be found at: https://www.trustedshops.de/impressum/
Use of Trusted Shop - seal of approval with ratings
1. scope of the processing of personal data
We use the Trusted Shops Trustbadge to display our Trusted Shops seal of approval and any collected reviews as well as to offer Trusted Shops products to buyers after an order. The Trustbadge and the services advertised with it are an offer from Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne (hereinafter referred to as: Trusted Shops). When the Trustbadge is called up, the web server automatically saves a so-called server log file, which contains, for example, your IP address, the date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call.
Further personal data will only be transferred to Trusted Shops if you have consented to this, have decided to use Trusted Shops products after completing an order or have already registered to use them. In this case, the contractual agreement concluded between you and Trusted Shops applies.
Further information on the processing of data by TrustedShops can be found here:
https://www.trustedshops.de/impressum/
2. purpose of data processing
The use of Trusted Shops serves to optimize the marketing of our offer.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
The access data is automatically deleted no later than 90 days after the end of your visit to the site.
5. revocation and removal option
You have the right to revoke your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Trusted Shops by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
Further information on objection and removal options vis-à-vis Trusted Shops can be found at: https://www.trustedshops.de/impressum/
Use of Vimeo
1. scope of the processing of personal data
We use the plugin of the VIdeo portal Vimeo, Vimeo Inc, 555 West 18th Street, New York, New York 10011, USA. Vimeo is an online video streaming portal. When you visit our online presence, your browser establishes a connection with the Vimeo servers in the USA. Information about your online presence visit and your IP address will be forwarded to Vimeo.
This happens regardless of whether you have a Vimeo account and whether you are logged in to it. If you are logged in, Vimeo can link the data collected to your account.
Further information on the processing of data by Vimeo can be found here: https://vimeo.com/privacy
2. purpose of data processing
The provision of the Vimeo plug-in is used to provide and embed videos.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.
5. revocation and removal option
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Vimeo by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
Further information on objection and removal options vis-à-vis Vimeo can be found at: https://vimeo.com/privacy
Use of Xing Share Button
1. scope of the processing of personal data
Our online presence uses the XING share button of XING SE, Dammtorstraße 29-32, 20354 Hamburg, Germany. When you access this website, your browser establishes a short-term connection to the servers of XING SE (hereinafter referred to as XING), which are used to provide the "XING Share Button" functions (in particular the calculation/display of the counter value). These servers are configured in a particularly data protection-friendly manner. For example, no data is stored about the access of visitors from which a direct personal reference could be derived. In particular, XING does not store any IP addresses of visitors to websites that contain the XING Share button. Further information on the processing of data by XING can be found here: https://www.xing.com/app/share?op=data_protection
2. purpose of data processing
The integration of the "XING share button" serves to improve the user-friendliness of our online presence. If you click on this button, you will be redirected to the XING homepage. If you are logged into your profile, you can recommend the link to our online presence.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. revocation and removal option
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by XING by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
Further information on objection and removal options vis-à-vis XING can be found at: https://www.xing.com/app/share?op=data_protection
Use of YouTube
1. scope of the processing of personal data
We use the YouTube plugin operated by Google, YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA and its representative in the Union Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as: Google). We use the YouTube plugin to embed videos from YouTube on our online presence. When you visit our online presence, your browser establishes a connection with the YouTube servers. This allows personal data to be stored and analyzed, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on) as well as device and browser information (in particular the IP address and operating system).
We have no influence on the content of the plug-in. If you are logged into your YouTube account during your visit, YouTube can assign your online presence visit to this account. By interacting with this plug-in, this corresponding information is transmitted directly to YouTube and stored there.
Further information on the processing of data by Google can be found here:
https://policies.google.com/privacy?gl=DE&hl=de3
3. purpose of data processing
The use of the YouTube plug-in serves to improve user-friendliness and an appealing presentation of our online presence.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. revocation and removal option
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.de
Further information on objection and removal options vis-à-vis Google can be found at: https://policies.google.com/privacy?gl=DE&hl=de
Use of Font Awesome
1. scope of the processing of personal data
We use fonts from Font Awesome, a service of Fonticons, Inc, 6 Porter Road, Apartment 3R, Cambridge, MA 02140, USA (hereinafter referred to as Font Awesome). The fonts are transferred to the cache of the browser when the page is called up in order to be able to use them for the visually improved display of various information. As a result, personal data may be stored, transmitted and analyzed, in particular device and browser information (especially the IP address and operating system).
If the browser does not support Font Awesome or prevents access, the text is displayed in a standard font.
No cookies are stored on the visitor's computer when the page is accessed.
Further information on the processing of data by Font Awesome can be found here:
https://origin.fontawesome.com/privacy
2. purpose of data processing
The use of Google Web Fonts serves the purpose of an appealing presentation of our texts.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.
5. revocation and removal option
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Font Awesome by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
Further information on objection and removal options vis-à-vis Font Awesome can be found at: https://origin.fontawesome.com/privacy
Use of Adobe Fonts
1. scope of the processing of personal data
We use fonts via Adobe Fonts from Adobe Systems Software Ireland Limited, 6 Riverwalk, Naas Road 24, Dublin, Ireland (hereinafter: Adobe). The fonts are transferred to the browser's cache when the page is called up in order to be able to use them for the visually improved display of various information. If the browser does not support Adobe Fonts or prevents access, the text is displayed in a standard font. No cookies are stored on the visitor's computer when the page is accessed. Data that is transmitted in connection with the page view is sent to resource-specific domains such as use.typekit.net or use.typekit.com. The following data will be processed:
1. purpose of data processing
The use of Adobe Fonts serves the purpose of an appealing presentation of our texts. If your browser does not support this function, a standard font will be used by your computer for display.
2. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
3. duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.
4. revocation and removal option
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Adobe by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
You can use the following link to deactivate the use of your personal data by Adobe: https://www.adobe.com/de/privacy/opt-out.html
Further information on objection and removal options vis-à-vis Adobe can be found at: https://www.adobe.com/de/privacy/policies/adobe-fonts.html and https://www.adobe.com/de/privacy/policy.html
Use of Google Tag Manager
1. scope of the processing of personal data
We use the Google Tag Manager(https://www.google.com/intl/de/tagmanager/) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as: Google). Google Tag Manager can be used to manage and bundle tags from Google and third-party services and embed them on an online presence. Tags are small code elements on an online presence that are used, among other things, to measure visitor numbers and behaviour, to record the impact of online advertising and social channels, to use remarketing and targeting and to test and optimize online presences. When a user visits the online presence, the current tag configuration is sent to the user's browser. It contains instructions on which tags should be triggered. Google Tag Manager triggers other tags, which in turn may collect data. Information on this can be found in the sections on the use of the corresponding services in this privacy policy. Google Tag Manager does not access this data.
Further information on Google Tag Manager can be found at https://www.google.com/intl/de/tagmanager/faq.html and in Google's privacy policy: https://policies.google.com/privacy?hl=de
2. purpose of data processing
The purpose of processing personal data is to collect and clearly manage and efficiently integrate the services of third-party providers.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law. Advertising data in server logs is anonymized by Google deleting parts of the IP address and cookie information after 9 and 18 months respectively.
5. revocation and removal option
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the online presence (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.de
Further information on objection and removal options vis-à-vis Google can be found at: https://policies.google.com/privacy?gl=DE&hl=de
Use of LinkedIn Analytics
1. scope of the processing of personal data
We use the LinkedIn Analytics analysis service of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (hereinafter referred to as LinkedIn). By using LinkedIn Analytics, pseudonymized user profiles are created for users. The profiles are used to analyze user behavior and are used to optimize our offer. The following data is processed:
Further information on the processing of data by LinkedIn can be found here:
https://www.linkedin.com/legal/privacy-policy
2. purpose of data processing
The processing of users' personal data by LinkedIn Analytics enables us to analyze the surfing behavior of our users. By analyzing the data obtained, we are able to compile information about the use of the individual components of our website. This helps us to continuously improve our online presence and, in this context, to increase user-friendliness.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.
5. revocation and removal option
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by LinkedIn by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser
You can deactivate the use of your personal data by LinkedIn using the following link: https://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences
Further information on objection and removal options vis-à-vis LinkedIn can be found at: https://www.linkedin.com/legal/privacy-policy
Use of Facebook retargeting
1. scope of the processing of personal data
We use functionalities of the Facebook Retargeting advertising plugin from Facebook Ireland Limited, 4 Grand Canal Square, Dublin Dublin 2, Ireland (hereinafter referred to as Facebook Retargeting).
Facebook retargeting is used to carry out advertising campaigns and to interact with them. Facebook retargeting reminds users of products that they have searched for or viewed but not purchased. Facebook cookies are stored on your end device.
In particular, the following personal data is processed by Facebook:
Further information on the processing of data by Facebook can be found here:
https://de-de.facebook.com/privacy/explanation
2. purpose of data processing
We use Facebook Retargeting to place advertisements on various platforms and to analyze the interaction of users with these advertisements. In this way, we aim to show users personalized advertising that is more relevant to them.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. revocation and removal option
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Facebook by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
Logged-in users can deactivate personalized advertising for Facebook users here: https://www.facebook.com/settings/?tab=ads
Further information on objection and removal options vis-à-vis Facebook can be found at: https://de-de.facebook.com/privacy/explanation
Use of Google Forms
1, Scope of the processing of personal data
We use functionalities of the survey management solution Google Forms from Google Ireland Limited, Gordon House, Barrow Street, 4, Dublin, Ireland (hereinafter: Google).
Google Forms makes it possible to create and organize forms for surveys and polls. It also offers the option of recording answers to questions in real time and evaluating statistics.
Google cookies are stored on your end device.
In particular, the following personal data is processed by Google:
Further information on the processing of data by Google can be found here:
https://policies.google.com/privacy2 .
2. purpose of data processing
We use Google Forms to create, evaluate and organize questionnaires and surveys.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. revocation and removal option
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
Further information on revocation and removal options vis-à-vis Google can be found at: https://policies.google.com/privacy
Use of Google My Business
1. scope of the processing of personal data
We use the marketing platform Google My Business of Google LLC, Gordon House, Barrow Street, 4, Dublin, Ireland (hereinafter referred to as: Google).
We use Google My Business for customer acquisition with optimized company profiles including the possibility of statistical evaluation and contacting users.
Cookies are stored by Google on your end device.
In particular, the following personal data is processed by Google My Business:
Data may be transmitted to Google servers in the USA. Further information on the processing of data by Google My Business can be found here: https://policies.google.com/privacy
2. purpose of data processing
We use Google My Business to develop statistical methods and to improve user behavior.
3. legal basis for the processing of personal data
The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest lies in the purposes of data processing mentioned under 2.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. revocation and removal option
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
Use of LinkedIn Insight Tag
1. scope of the processing of personal data
We use functionalities of the LinkedIn Insight Tag marketing plugin from LinkedIn Ireland, Unlimited Company, Wilton Place, Dublin 2, Ireland (hereinafter: LinkedIn).
The plugin enables us to obtain information about visitors to the website and to run detailed campaign reports.
In particular, the following personal data is processed by LinkedIn:
Cookies from LinkedIn are stored on your end device. You can find more information about the cookies used here: https://www.linkedin.com/legal/cookie-policy
LinkedIn does not share any personal data with us, but only provides aggregated reports on the target group and advertisements. LinkedIn also offers a remarketing function that allows us to show you targeted, personalized advertising outside of our website without revealing your identity.
Further information on the processing of data by LinkedIn can be found here: https: //www.linkedin.com/legal/privacy-policy?_l=de_DE2.
2. purpose of data processing
We use the LinkedIn Insight Tag to collect information about visitors to our website.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
The members' direct identifiers are removed within seven days in order to pseudonymize the data. This remaining pseudonymized data is then deleted within 180 days.
5. revocation and removal option
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by LinkedIn by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
Further information on objection and removal options vis-à-vis LinkedIn can be found at: https://www.linkedin.com/legal/privacy-policy?_l=de_DE
Use of LiveChat
1. scope of the processing of personal data
We use functionalities of the chat plugin LiveChat of LiveChat Inc., 101 Arch Street, 8th Floor, Boston MA 02110, United States of America (hereinafter referred to as: LiveChat).
The plugin supports us in customer interaction by offering a chat function and the possibility to generate reports and analyses of the chats.
Cookies from LiveChat are stored on your end device.
In particular, the following personal data is processed by LiveChat:
Further information on the processing of data by LiveChat can be found here: https://www.livechat.com/legal/privacy-policy/
2. purpose of data processing
We use LiveChat to improve communication between you and our support team.
3. legal basis for the processing of personal data
The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. a GDPR. Data processing with LiveChat only takes place after your active declaration of consent.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. possibility of objection and removal
You have the right to revoke your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by LiveChat by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
Further information on objection and removal options vis-à-vis LiveChat can be found at: https://www.livechat.com/legal/privacy-policy/
1. description and scope of data processing
We integrate certain plugins on our website via external service providers in the form of content delivery networks. When you visit our website, a connection is established to the servers of the providers we use to retrieve content and store it in the cache of the user's browser. As a result, personal data may be stored and analyzed in server log files, in particular device and browser information (especially the IP address and operating system). We use the following services:
2. purpose of data processing
The use of the functions of these services serves to deliver and accelerate online applications and content.
3. legal basis for data processing
This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.
5. possibility of objection
You can find information on exercising your rights against Google at:
https://policies.google.com/privacy?hl=dede/privacypolicy/
For the processing of your personal data in third countries, we have provided suitable guarantees in the form of standard data protection clauses in accordance with Art. 46 para. 2 lit. c GDPR. A copy of the standard data protection clauses can be requested from us.
Changes to the privacy policy
Berformance reserves the right to adapt, amend or otherwise change this personal data protection declaration at any time and without giving reasons. The current privacy policy as published on the website applies.
This privacy policy was created with the support of DataGuard.
